WebAug 22, 2024 · Literature review and development of hypotheses Means-end chain theory. The means-end chain theory (MECT) suggests that consumers make a rational decision (Schaefers et al., 2024) and consume products and services that offer values at minimum utilization of resources (Costa et al., 2004; Hu et al., 2024).Customers use products and … WebThe means-end approach is based on a theory that product and service attributes are associated with consequences, or product benefits and risks, and even the …
Mean End Chain Theory - Meaning & Definition MBA …
WebAbstract Means-End Chain Theory has been developed in order to understand how consumers link attributes ( A) of products with particular consequences ( C), and how these consequences satisfy their personal values ( V). The associations in the mind of the consumer between A’ s, C’ s and V’ s are labelled means-end chains (MEC). WebJul 14, 2024 · The MECCAS model provides a framework for marketers to utilise as a feedback loop to perform consumer research and develop a brand policy in tandem. The … neff md 1489
Analysis of means-end chain data in marketing research
WebDec 5, 2012 · 4. MEANS-END CHAIN OVERVIEW The model explores the connection between consumer and product through the construction of a simple associative network between concrete and abstract product attributes, functional and psychosocial consequences linked with product use and, finally, consumers’ instrumental and terminal … WebMar 9, 2024 · The means-end-chain theory assigns a heirarchy to how people think about purchasing (because everything comes back to money): People look at the characteristics of a product (shiny, red car) People determine the functional, social and mental benefits for buying the product (I can get from point A to point B, I get a new car, the car is cool) WebTools. Means–ends analysis [1] ( MEA) is a problem solving technique used commonly in artificial intelligence (AI) for limiting search in AI programs. It is also a technique used at least since the 1950s as a creativity tool, most frequently mentioned in engineering books on design methods. MEA is also related to means–ends chain approach ... neff media